D&AD 2020 - WOOD - IMPACT
CANNES LIONS 2019 - SILVER - OUTDOOR
CLIO AWARDS 2019 - GRAND PRIX - EXPERIENTIAL/EVENTS
ANDY AWARD 2020 - GOLD - IDEA
ONE SHOW AWARDS 2020 - SILVER - OUT OF HOME
ONE SHOW AWARDS 2020 - BRONZE - EXPERIENTIAL & IMMERSIVE
GOLDEN DRUMS 2019 - GOLDEN DRUM - PR
CANNES LIONS 2019 - SILVER - OUTDOOR
CLIO AWARDS 2019 - GRAND PRIX - EXPERIENTIAL/EVENTS
ANDY AWARD 2020 - GOLD - IDEA
ONE SHOW AWARDS 2020 - SILVER - OUT OF HOME
ONE SHOW AWARDS 2020 - BRONZE - EXPERIENTIAL & IMMERSIVE
GOLDEN DRUMS 2019 - GOLDEN DRUM - PR
ENGLISH / One Sunday per month, a lot of people come to Leroy Merlin to learn how to build, fix, create, paint or decorate, for free ! Nice, right ?
But those same Sundays by the end of the day, everything that have been built is just thrown away.
Stupid, right?
While a lot of social ONGs are struggling to raise money and people to facelift their basement, we had this idea, as simple as legit, to move Leroy Merlin DIY lessons from flagships to social basements.
But those same Sundays by the end of the day, everything that have been built is just thrown away.
Stupid, right?
While a lot of social ONGs are struggling to raise money and people to facelift their basement, we had this idea, as simple as legit, to move Leroy Merlin DIY lessons from flagships to social basements.
FRANÇAIS / Un dimanche par mois, de nombreuses personnes viennent chez Leroy Merlin pour apprendre gratuitement à construire, fixer, assembler, peindre, décorer. Sympa, n’est-ce pas ?
Mais ces mêmes dimanches soir, l’intégralité des constructions réalisées sont jetées.
Improbable, n’est-ce pas ?
Mais ces mêmes dimanches soir, l’intégralité des constructions réalisées sont jetées.
Improbable, n’est-ce pas ?
Alors que de nombreux foyers sociaux peinent à soulever fonds et bénévoles pour rajeunir ces lieux souvent en trop mauvais état, nous avons eu l'idée aussi simple que légitime, de déplacer les cours de bricolage de Leroy Merlin dans ces foyers.
Client: Leroy Merlin
Agency: Publicis Milan - Italy
Global Chief Creative Officer: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Creative director: Davide Boscacci
Associate Creative Directors: Livio Gerosa & Paolo Bartalucci
Art Director: Alice Teruzzi
Copywriter: Sebastien Rouvière, Francesca Feraccini, Corentin Salignat
Agency: Publicis Milan - Italy
Global Chief Creative Officer: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Creative director: Davide Boscacci
Associate Creative Directors: Livio Gerosa & Paolo Bartalucci
Art Director: Alice Teruzzi
Copywriter: Sebastien Rouvière, Francesca Feraccini, Corentin Salignat
