DISTANCE

ROB IT TO GET IT

CANNES LIONS 2024 - BRONZE - DIRECT
CANNES LIONS 2024 - SHORTLISTS - PR (1) / OUTDOOR (1) / ENTERTAINMENT FOR SPORT (1) / DIRECT (1)
D&AD 2024 - WOOD - DIRECT
D&AD 2024 - SHORTLIST - MEDIA / INTEGRATED
EUROBEST - SILVER - PR
EUROBOST - BRONZE - PR
CLIO AWARD 2024 - GOLD - MEDIA
CLIO AWARD 2024 - SILVER - EXPERIENCE & ACTIVATION
CLIO AWARD 2024 - BRONZE - PR
CLIO AWARD 2024 - BRONZE - OUT OF HOME
CLIO AWARD 2024 - BRONZE - EXPERIENCE & ACTIVATION
CLIO AWARD - SHORTLIST - BRAND ENTERTAINMENT / PR
THE ONE SHOW 2024 - SILVER - OUT OF HOME
THE ONE SHOW 2024 - MERIT - SOCIAL MEDIA (2) / DIRECT (2) / PR (1)
LIA AWARDS - GOLD - DIRECT
LIA AWARDS - SILVER - DIRECT
LIA AWARDS - SILVER - AMBIENT&ACTIVATIONS
LIA AWARDS - SILVER - SOME&INFLUENCE
LIA AWARDS - BRONZE - SOME&INFLUENCE
LIA AWARDS - FINALIST - PR (1) / NON TRADITIONAL (1)
FRENCH ART DIRECTOR CLUB 2024 - PR - SILVER
FRENCH ART DIRECTOR CLUB 2024 - OUTDOOR - BRONZE

ENGLISH / Sportswear is everywhere but sport is nowhere.
Because of the massive hype, people would do anything to get exclusive items, making sportswear out of stock everywhere in just a few seconds. As a high-end running shop, Distance is a victim of this trend. So, we decided to bring back sport into sportswear with a special drop : “Rob it to get it”.
In this race for fashion, only true runners could reach our most wanted items.

FRANÇAIS / Sportswear partout, sport nulle part.
À cause de l'énorme hype autour du sportswear, les gens sont prêts à tout pour cop des items limités.
Par conséquent, à chaque drop, tout est soldout en quelques secondes. En tant que shop de running haut de gamme, Distance est l'une des victimes de cette tendance. Alors, on a décidé de remettre le sport au cœur du sportswear, grâce à un drop exclusif : “Rob it to get it”.
Dans cette course après la mode, seuls les vrais coureurs pouvaient atteindre nos articles les plus demandés.

Surprisingly,

since only a very few people were faster than the best french sprinter,
we ended with a lot of seized items.
So, we had the idea to turn those seized articles into a PR event.
The Rob it to Get it seizures private sales.

Mentioned in:
The Late Show with Stephen Colbert
The Washington Post
New York Post
Entrepreneur
Insider
Adweek
Contagious
The Inspiration
TreadHunter
LBB
Le Parisien
...
more than 10 tv programs around the World.
more than 200 medias around the World.

Client: DISTANCE
Agency: BETC - France
Chief Creative Officer: Stéphane Xiberras
Art Director: Jeremy Treccani
Copywriter: Corentin Salignat
Chief Executive Officer: Mathieu Laugier
Account Director: Damien Clanet
Production Company: Soldats

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