ENGLISH / With a 9 billions euros market at stake in France,
Home Delivery has become a major battle for the food industry.
But there’s one small detail hiding in plain sight: everybody’s talking about “Home Delivery”. Yet, more than 30% lunches are eaten… At work.
So, to reinforce its leadership in delivery and make McDonald's France the top-of-mind brand for meals at work, we decided to launch Office Delivery.
A campaign built entirely for the office, at the office.
Home Delivery has become a major battle for the food industry.
But there’s one small detail hiding in plain sight: everybody’s talking about “Home Delivery”. Yet, more than 30% lunches are eaten… At work.
So, to reinforce its leadership in delivery and make McDonald's France the top-of-mind brand for meals at work, we decided to launch Office Delivery.
A campaign built entirely for the office, at the office.
FRANÇAIS / Avec un marché estimé à 9 milliards d'euros en France, la livraison à domicile est devenu un enjeu majeur pour les géants du secteur. Mais un détail a échappé à tout le monde: on ne parle que de livraison à domicile. Hors, 30% des repars sont mangés... au travail.
Alors, pour renforcer le leadership de McDo sur la livraison et être le premier à venir à l'esprit lors du déjeuner, nous avons lancé “Office Delivery”. Une campagne pensée pour le travail, et conçue au travail.
Client: McDonald's
Agency: TBWA\Paris
Chief Creative Officer: Faustin Clavier
Creative Director: Corentin Salignat
Art Director: Felix Girard
Copywriter: Jules Sacchi
Executive Manage Director: Christophe Neyret
Account Director: Lucille Wissocq
Accounts: Katia Misuraca, Héloïse Matte
Production Company: \Else
Agency: TBWA\Paris
Chief Creative Officer: Faustin Clavier
Creative Director: Corentin Salignat
Art Director: Felix Girard
Copywriter: Jules Sacchi
Executive Manage Director: Christophe Neyret
Account Director: Lucille Wissocq
Accounts: Katia Misuraca, Héloïse Matte
Production Company: \Else
